I have watched with amazement as some of the share prices of major British companies have crashed down beyond belief. One such company is British Telecom; this long established name, steeped in so much history has been having a real tough time on the stock market - but why? What has happened to our much loved BT?
Some would say that things started to go wrong for British Telecom a few years back Streamyx the competition rules changed, these people would no doubt be partially right in their telefon streamyx however I feel that there is a fundamentally much bigger reason for their demise. What was the reason that I and many other people did not jump ship to one of the cheaper deals that suddenly came on the market? Well the answer quite simply was the outstanding customer service that British Telecom were renowned for. Their customers knew that if anything were to go wrong with their telecommunication systems that one simple call to BT would soon resolve the problem. Unfortunately Streamyx days are now over.......
I was streamyx logo to a couple of my clients recently about the subject of British Telecom; one of which stated that when he phoned them with regards problems with his BT broadband service he had been connected to an Indian call centre! He had been on the phone for over an hour and had not solved the issues when suddenly the Indian man who amazingly was called "Ian" put the phone down on him. When my client attempted to phone back there was a message to say that the call centre had now closed! Now this is not being racist but we all know how impressive Indian call centres are - NOT! Come on BT you are British institution - surely it is time to get back to doing what you do best - top quality customer service. Hopefully then clients up and down the country will stop criticising you, hopefully then people will stop selling your shares and hopefully then your share price will start to rise once again.
You have everything going for you British Telecom; you have the name, you have the brand, you have the history and you no doubt have the skilled workers - there really is no excuse.
So in answer to the question in the article of this article, no BT are not now called IT and hopefully never will be.
Steve Hill is a webmaster from Birmingham; he has interests in a number of websites including:
stuttering help
DVD duplication
